Sister publication AdNews takes a look at the latest in tongue-in-cheek Kevlar eveningwear.
From backstabbing to cat fights, Clemenger Sydney has the Housewives covered with new galvanised gowns a fashion-forward body armour.
Clemenger BBDO has launched a new couture line of backstab proof fashion to promote the reunion special of the Real Housewives of Sydney.
The dresses are made from military-grade, backstab-proof Kevlar.
The collection includes an item for every occasion: the Galvanised Gown is a showstopper that sashays straight from charity ball to high society brawl, the impenetrable Fortdress flips from cocktail to carnage, and the Combat Cape shifts effortlessly from boardroom to bitch-slap.
The tongue-in-cheek campaign features fan favourite housewife Matty Samaei across show promos, high fashion print, a website and a series of social videos that test the durability of the gowns against some high society weapons.