Kathmandu has overhauled its e-commerce site in time for winter trade.
Kathmandu has given its website a refresh featuring new page templates for richer imagery, improved site navigation and menu, improved brand alignment and an updated masthead, a new homepage and greater emphasis on content.
Customers will also be given the opportunity to review products and read consumer feedback on the site.
In addition the company is aiming for transparency, making information about its product stewardship and supply chain accessible through its digital Winter Summit magazine.
Kathmandu has launched a new winter marketing campaign 'Embrace the Cold' to promote the season.
The video campaign, live on YouTube, reeled in around 100,000 views in its first week.
The brand's winter line was created by its in-house design team, which was gear tested by Kathmandu's Summit Club members and shot for the clip.