Kathmandu is launching its first global campaign 'Kathmandu World Ready' to raise the profile of the outdoor brand both locally and globally.
It launches in October 2018 across Australia, New Zealand, UK and USA.
The campaign was developed in house by the Kathmandu creative team with the new tagline “World Ready” and customer insight – when you travel, you learn.
Kathmandu general manager marketing, online and international Paul Stern said the campaign is part of the brand's evolution.
“Kathmandu has evolved and the expression of our brand needs to evolve with it.
“We believe that Kathmandu World Ready is a unique proposition and will motivate potential adventurers to explore, travel and learn – with Kathmandu products giving them the confidence to discover the world.”
It will begin with a digital video push introducing real customer stories.
The integrated campaign will also leverage social media, content marketing and digital advertising to show the experiences and learnings of travellers whilst they discover the world in destinations such as Nepal, Peru, New Zealand and Australia.
In 2019 it will extend to PR activations, sponsorships and community focused work.
“The 'World Ready' campaign will engage customers and show how Kathmandu can help prepare travellers and outdoor enthusiasts for their adventure,” Stern said.