Kathmandu has signed a fur-free pledge with international animal protection group Four Paws Australia as part of a stance against cruelty in the fur trade.

The announcement comes as part of a program run in over 20 countries to get labels to commit to fur-free policy and supporting an end to fur's image as a “luxury” item.

According to information provided by Four Paws Australia, the global fur trade sources 95% of its fur from animals forced to live in cages on fur farms.

Kathmandu product general manager Ben Ryan said the brand committed to the pledge because of its importance to customers and the team and its desire to be a leader in the space.

“Caring for the welfare of animals is important to Kathmandu because it is important to our customers, our team members and our shareholders.

“We are proud to be considered a leader in this space and encourage other retailers to join and make the pledge to eliminate animal fur in any of their products.”

Over 880 labels including H&M, Michael Kors, Gucci and Armani have also committed to fur-free policies according to the report.

Four Paws Australia head of communications Elise Burgess said that signing onto the pledge was a sign that companies were recognising their responsibility for the welfare of animals.

“It is fantastic to have such brands on board, who want to take a progressive stance on behalf of animals.

“On a global scale, major retailers and brands are increasingly recognising their responsibility for the welfare of animals, choosing animal-free materials or making demands about animal welfare for their supply chains.”

comments powered by Disqus