Kate Spade, Coach enter new territory in Australia

Kate Spade and Coach will unveil their first stores in South Australia, as demand for accessible luxury grows in the market.

The two brands will join Boss, Guess and TK Maxx in opening stores premium outlet shopping destination, Harbour Town Premium Outlets.

Harbour Town Premium Outlets Adelaide Marketing Manager Tanya Demaria said it has been a busy few months, with consumer and retail confidence in premium outlet shopping very strong.

“We now have the largest Tommy Hilfiger store in Australia which also includes a kids range, after the premium brand upgraded to a bigger premises due to customer demand. Calvin Klein has also expanded in size.

“Premium outlet shopping has become highly desirable, as shoppers can buy their favourite designer brands at year-round prices of up to 70 per cent off."

Harbour Town Premium Outlets Adelaide has recorded 26 new and expanded stores opening at the Centre over the past 12 months.

“Many of our premium retailers regularly pivot to meet the current retail climate, for example, creating lines targeted at a younger market or introducing more casual, sport and leisure wears," Demaria said.

“The whole premium outlet concept has really evolved, with the core focus being on offering leading premium designer brands at affordable prices.

“Outlet is no longer considered a destination for unwanted and damaged stock, it’s all about quality.

“Many premium outlet retailers even design exclusive items for their outlet stores and also stock latest items that are being sold at full price elsewhere."

Harbour Town Premium Outlets has more than 120 outlet stores, including new premium brands – Kate Spade, Coach, Guess and Boss, along with Under Armour, Tommy Hilfiger, Calvin Klein, PoloRalph Lauren, adidas, Peter Alexander, Witchery, Review, RM Williams, Mimco, Nine West, Seed and Lorna Jane.