European fashion house, Kapten & Son have released its new range of watches.
The PURE range takes the brand in a different direction by adopting a minimalistic design, with two faces, all black and black with a white face, both with black silicon band.
The range is inspired by German designer Dieter Ram's principle that, "Good design is as little design as possible," and was created in tandem with help of Danish consumer electronics company, Bang and Olufsen's design studio.
The brand has continued to grow itself in the Australian market, after its recent collaboration with Australian swimwear label Skwosh, which launched in November 2016.
Available online now, The PURE range has a limited first release, with the first 1000 purchasers worldwide receiving the watch with a numbered engraving.
Both watches retail at $149.00.