Denim retailer Just Jeans has bolstered its product offering ahead of the Christmas season, with plans to expand further in the coming months.
As revealed exclusively to Ragtrader, the brand will launch a new denim line this week, with product to drop into stores by November 10.
The 'Luxe' collection, based on the Just Jeans 'second skin' skinny range, will initially debut in one style and a dark indigo wash, with plans to introduce two more washes in February for the winter season 2012. The line will retail for $99.95, and will be available for purchase across all Just Jeans outlets as well as online.
Just Jeans spokeswoman Debra Roberts said the product addition would engage regular customers by providing them with a fresh collection to shop ahead of the holiday season.
“We have chosen to introduce this new style of jean because we think that our customer will love the comfort and feel of this innovative new fabric. The point of difference is all about the fabric, being a blend of cotton, lyocell, cupro and elastane,” she said.
“It is a general expansion of the range to offer our customers an update of product, and we wanted to offer it pre-Christmas. The range will extend later to include two new washes, Black and Rinse, in this fabric.”
Roberts also said that the launch of 'Luxe' is the first of many product developments planned for the brand over the coming months.
Just Jeans is part of the Just Group, owned by Premier Investments. As previously reported on www.ragtrader.com.au, Premier Investments recently suffered a 49.12 per cent drop in net profits for the 2011 financial year, citing a “very challenging retail environment”.
The group also announced in July that it would close up to 50 sites across the Portmans, Jacqui E, Jay Jay's and Just Jeans banners over the next three years.