Rebel Sport's parent company has poached a leading executive to spearhead its omnichannel revolution.
Paul Hayes will bring decades of technological innovation in his role as chief information officer for Super Retail Group.
Hayes joins the group from UK giant John Lewis, where he served as head of information systems delivery.
He has been a member of the senior leadership team since 2006 and played a major role in the transformation of its digital platform.
Super Retail Group CEO Peter Birtles said the hire underlined the company's digital ambitions.
"It’s no secret digital and online has turned retail into a global business.
"Building globally best in class technology and digital capabilities requires globally best in class talent, and I am thrilled we
were able to entice Paul to the sunny shores of Queensland to take up this key role.
"John Lewis is widely recognised as a leader in digital and retail innovation, and we are excited to have Paul join our business at a time when we are focused on strengthening our capabilities in digital and data management across the Group."
Hayes will lead the company's ISteam and operations, with responsibility for developing and implementing innovative and cost-effective technologies.
He will also develop a long-term information systems and digital roadmap, including ongoing data security enhancement.