Jeanswest has set a new record - and it's big.
The denim retailer has opened its largest store in Victoria, at the newly revamped Highpoint shopping centre.
The Jeanswest Flagship Icon store design is a new larger format for the retailer, with the store measuring at 242 square metres.
The store will stock men's, women's, kid's, accessories, denim and the brand's new holiday essentials and jewellery collection.
The site has a modern industrial ‘loft’ feel featuring exposed ceilings, washed brick, concrete, metal and wood textures.
Mark Daynes, Jeanswest CEO Mark Daynes said the new store boasts a customer-friendly design.
"Our new store has definitely been designed with our customers at the forefront. Smaller counter pods enhance the interaction between our team and customers, fitting rooms are more spacious whilst also incorporating two larger fitting rooms to accommodate mums with prams also accompanied by their little helpers (kids).
"The Jeanswest iPad buy online in store service provides even more options for customers if they’d like to purchase more styles, delivered directly to their home, work or store pickup.
"Our goal with this store is to fit perfectly into the lifestyle of our customers and to make it easy (not to mention fun) for them to shop with Jeanswest – we’re confident we’ve delivered and both our loyal and also new customers will love the new-look store and everything it has to offer."
Highpoint is Jeanswest’s fifth Flagship Icon store and the first in Victoria.
It follows extensive positive customer feedback on this concept and coincides with the final stage of Highpoint's $300 million redevelopment.
The new holiday collection features resort pieces such as swimwear, kaftans and bags while the jewellery range includes limited-edition handmade pieces.
The Jeanswest store is located on Level 3, Shop 3147 Highpoint Shopping Centre.