It dabbled in luxurious Turkish denim.
Now, Jeanswest is going all out for this new venture.
Jeanswest has introduced a new premium product offering to stores this month.
The roll out includes fashion pieces in elevated fabrications such as 100% silk, leather and suede.
A suede capsule features two jackets and two styles of skirt in camel, burgundy and navy.
The pieces are produced from 100% suede leather with stretch lining and retail from $149 to $299.
Jeanswest said as the brand shifts, the company wants to offer customers a more premium offering in high quality fabrics.
It follows the launch of a Turkish jeans line Prima Denim, which blitzed sales targets within three weeks.