Jeanswest is set to launch a range of certified Woolmark knitwear as part of its AW16 offering.
The collection features garments made from Australian merino wool including a shrug, pullover and beanie.
It follows the inception of its 100% Australian made 'Homespun' collection launched by the retailer in a bid to create greater supply chain transparency.
Jeanswest general manager of product Adam Lloyd said that the company is thrilled to work alongside Woolmark to obtain certification.
“The Woolmark association brings with it the highest level of quality and integrity, so our customers can be assured they are purchasing superior, premium knitwear that will last the test of time.”
“We are passionate to tell the story behind our collections and working closely with The Woolmark Company provided us the opportunity to trace where the wool originated from for our new AW16 Woolmark range as well as shoot our campaign on a wool-growing property; for us, this reflected our commitment for complete transparency and traceability within our business.”
Woolmark MD Stuart McCullough said that the range is a win for Australian wool growers.
“With high visibility across Australia and New Zealand, the latest Woolmark collection for Jeanswest is a fantastic way for our local consumers to experience the luxuriousness of Australian Merino wool.
“Equally important, it allows our hard-working wool-growers to witness the commercial aspect of their product - seeing their wool on the racks of one of Australia’s largest lifestyle retailers.”
The collection will land in Jeanswest stores and online on April 26 with prices ranging from $39.99-$189.99.