Jeanswest is partnering with the Movember Foundation for the first time to launch a menswear collection that will serve as the official uniform of this year's Movember campaign.
The 100% cotton range features a short sleeve shirt and four tees with retro-inspired designs and slogans such as 'Groom ya Broom' and 'For Those in the Mo'.
For every style sold, $5 will be donated to the foundation to raise funds and awareness for men's health.
Jeanswest's menswear product manager, Simon Quinn said the collection used humour and graphics to create maximum awareness.
“With this collection we've had a bit of fun and tapped into the sense of humour that we know appeals to our Aussie Mo Bros, while choosing Movember related graphics and puns to ensure we can achieve maximum awareness.”
The campaign is a team effort with team members from Jeanswest stores and head office wearing a selection from the range.
The brand's creative agency J. Walter Thompson Melbourne also supported the campaign, donating creative services in support of the common goal to raise awareness of men's health through the 'Mo pun' print tees.
Jeanswest's limited edition collection is available in-store and online exclusively at Jeanswest in sizes S – XXL with prices starting from $39.99.