The Australian arm of JD Sports has inked a new partnership with Myer Group, which will see the sporting retailer take on the Myer One loyalty program.
From today, Myer One will be extended to JD Sports’ 67 stores nationwide, with members able to earn and redeem MYER one points in store.
Myer One members will earn two points per dollar spent across JD Sports stores and can redeem rewards across the entire Myer One ecosystem and JD Sports.
The partnership caps off a year of major change for Myer’s loyalty program, including an overhaul of its tiered system and a rollout of the program in Myer’s newly acquired Apparel Brands – Just Jeans, Jay Jays, Jacqui E, Dotti and Portmans.
“We know our Myer One members want new ways to earn and redeem,” Myer Group executive chair Olivia Wirth said. “Sneakers and sportswear are a key category for a younger and growing segment, so JD Sports is a perfect fit.”
Wirth added that the Myer One program is a key pillar of its future growth plan.
“The new partnership will connect JD Sports customers with Myer One’s 4.8m active members, who drive more than 80 per cent of annual sales for the Group.”
JD Sports APAC CEO Hilton Seskin said Myer One has a significant and engaged existing membership base.
“We look forward to helping the program connect to a young and fast consumer that JD is famous for,” Seskin said.
Myer also recently expanded its partnership with Virgin Australia’s Velocity loyalty program, enabling members of that program to redeem their Velocity points in-store and online at Myer, while also earning Myer One points.