Jayson Brunsdon has revealed that knitwear is a top-selling category from his exclusive collection with Harris Scarfe.
"I think the reason we're selling a lot of knitwear is because knitwear is replacing the idea of a blouse for work," he told Ragtrader.
"It's replacing the idea of a blazer for work," he said.
Other top-sellers include a zebra print, long-sleeve pleated dress and an elastic-waistband wide-legged pant.
The designer’s ‘JB Jayson Brunsdon’ women’s apparel range features everyday workwear pieces and includes coats, dresses and jogging pants.
Meanwhile, the collaboration is set to continue, with Brunsdon already working on AW22 and a homewares collection.
"This is an ongoing collaboration so we're working on next winter at the moment.
"We've done spring summer and we're up to next winter," Brunsdon added.