Shoes will be the big sales winners from this week.
School shoes, backpacks, stationery and lunchbox purchases will increase as Australian parents prepare school aged children for the new school year, according to the Australian Retailers Association (ARA).
Target Australia has already leapt on the season, with a new 100 Day Quality Guarantee.
The campaign allows refunds and returns on any school clothing and shoes within a 100 day window.
As Boxing Day markdowns become fewer later in the month, the focus in stores will switch to school supplies.
ARA executive director Russell Zimmerman said this includes apparel, footwear and department store vendors.
“While Christmas and Boxing Day sales are most definitely the busiest times for retail stores across the board, there are certain retailers, such as children’s footwear shops and uniform sellers that derive the bulk of their business from back to school sales.
“Back to school is a milestone each year for students around the country, and the associated purchases that the new school year brings are crucial to many small and large retailers.
“Of course, back to school spending does not mean the end of the post-Christmas January sales, we’ll see those discounts continuing right throughout the month, with most stores still offering significant savings across the board."