Adaptive fashion brand JAM the Label is driving a new physical presence through a partnership with Vicinity Centres in its ‘Parcel Concierge’ pilot program launching next year.

The pilot is initially being rolled out at The Glen shopping centre in Glen Waverley, South East Melbourne. Through Parcel Concierge, customers can reserve JAM’s products at The Glen, and then head down and try them on at the on-site wheelchair accessible change room before buying online. It will then be fulfilled by The Glen for same-day or next-day delivery, or click-and-collect.

“The Parcel Concierge offers us a way to access a physical shopfront without taking a long-term lease,” JAM co-founders Molly Rogers and Emma Clegg said. “New services like this allows JAM to continue creating fashion opportunities for everyone to enjoy.”

The new move follows JAM’s first successful pop-up at The Glen from November 28 to December 4. Rogers and Clegg said the pop-up achieved sales of 150% over their initial goal for the week.

“Our first pop-up was a great experience with a lot of opportunities to connect with our JAM community,” they said. “Being an online store, in-person connections are limited, so we really enjoyed this aspect of popping up in a physical space.”

According to the pair, its magnetic zip hoodies were popular among holiday shoppers, with many saying they had never seen the style of zip before.

Rogers and Clegg said the dream for the brand is to open its own flagship store with a gold standard in accessibility.

“After hearing feedback on how meaningful a permanent space would be for our customers, it's definitely a priority in our business plan going forward,” they said. “For now, we’ll continue looking at ways to provide in-person shopping experiences and lead by example to showcase what accessibility can look like in retail spaces.

“We loved our first pop-up experience and will explore more ways to do this in the future.”

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