Activewear brand Jaggad grew revenue 12 per cent to $32 million in FY26 and will return to New Zealand in 2027, as it opens a new Melbourne headquarters.
The brand added that it is tracking 32 per cent ahead for the first two months of FY27 and reportedly welcomed 85,000 new customers.
The result comes as the Australian activewear market continues to grow. Research firm IMARC Group estimates the market increased from US$8.7 billion in 2025 to US$9.1 billion in 2026, and forecasts it will reach US$13.2 billion by 2034, a compound annual growth rate of 4.63 per cent.
Local brands are also capitalising, with Lorna Jane recording a 10.5 per cent jump in total sales to $223.2 million in FY25, including a 26 per cent sales lift in New Zealand, where the brand has 11 stores, while LSKD continues to scale its retail portfolio.
Jaggad CEO Steve Greene attributed the performance to the brand’s focus on its core customer: busy women looking for high-quality, fashion-led activewear at an accessible price point. Most of Jaggad’s products are priced between $40 to $100.
Meanwhile, the New Zealand return will be Jaggad’s first presence in the market since 2020. Over the next 24 months, the brand added it will also focus on further revenue growth, strengthening its digital presence and improving the efficiency of its media investment.
The new headquarters, Jaggad House, forms part of that investment. Designed by interior designer Angus Edward and developed by Mood Construction, the reworked Melbourne warehouse brings together the brand’s team, product, creative and content operations.
The site includes workspaces, a showroom and styling suite, and content production areas, alongside a gym, pilates studio, ice bath, sauna, red-light therapy and a reset room. It will also host launches, collaborations and community events, with visits by appointment or invitation only.
“We have always wanted Jaggad to have a home of its own,” Greene said. “Businesses are built by people, and as we continue to grow, it was important to create a space that reflects where the brand is heading.”
Jaggad will continue to support flexible working, with the headquarters becoming the team’s primary base for in-person collaboration. The brand positioned the space as part of its evolution from an activewear business into a broader lifestyle brand.
“Jaggad has evolved so much and having the opportunity to create a home that really reflects who we are today, is something we are very proud of,” co-founder Bec Judd said.
Jaggad was acquired by the current owners in 2013. Prior to that acquisition, the brand was a niche triathlon business. Today, Jaggad sells a wide range of activewear and general apparel.