This is JAG as you've never seen it before.
The iconic Australian fashion label has opened its latest store at Westfield Bondi Junction, Sydney.
Located on Level 3, the store reflects the brand's new positioning through the use of a modern concrete exterior combined with vintage furnishings.
The site is fitted with phone charging stations and a chill out area, while a neon sign on the shop wall "Devoted to Denim" reinforces its new denim focus.
JAG has zeroed in on becoming the essential 'Australian Denim Brand', with the store showcasing an extensive range of fits, washes, cuts and detailing.
An in-house denim expert will be on hand to assist customers when the store opens on September 13.
Denim prices start from $79.95 -‐ $149.95.
JAG launched as a denim powerhouse on Chapel Street Melbourne in 1972.