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JAG has rebranded to fit the market – all of it.

The brand's latest campaign 'MADE TO FIT' incorporates 15 new denim designs that as the name suggests, will aim to create the perfect fit for men and women.

Popular styles including skinny, slim, straight and boyfriend will be available in a range of rises, ankle lengths and exclusive washes.

JAG has enlisted influential pairs to help drive the campaign, featuring: fashion focused siblings Alexander and Byron Spencer; 'All My Friends Are Models' founder Sasha Benz and her husband Oliver; as well as artisan furniture designer Dion Anthony and his wife and model, Anna Feller.

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The brand hopes that exploring these relationships will help drive the importance of finding that ideal fit in JAG jeans.

“The 'MADE TO FIT' campaign delves into how these pairs incorporate JAG denim into their lives, with self-shot portraits that authentically embody their relationships with each other. Just like these relationships, the collection has been meticulously developed over time, resulting in 15 strong fits that work perfectly into the lives of the wearer.”

JAG is owned by APG & Co. and operates in 24 locations in Australia.

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