The Iconic has launched premium American apparel brand J.Crew across both women and men’s apparel, footwear and accessories.
J.Crew joins The Iconic's line-up of top American brands including Ralph Lauren, Tommy Hilfiger, Michael Kors, Saturdays NYC and Levis.
J.Crew is known for its classic, premium-quality pieces at high-street prices with its design base in New York.
The Iconic chief category management officer Mareile Osthus said the assortment is set to rapidly expand over the coming weeks.
“As one of America’s most well-known and iconic brands, we’re thrilled our customers will now be able to shop J.Crew on The Iconic.
"It’s not every day you get the pleasure of working with a brand so ingrained in fashion culture, so for us J.Crew is huge achievement and a testament to how we’re constantly strengthening The Iconic's position as the best destination for fashion across Australia and New Zealand."
The Iconic executive advisor Donna Player agreed.
“J.Crew is one of those brands that has a special sartorial place in every fashion lover’s heart.
As a brand with such a strong signature aesthetic, yet boasts the ability to reinvent itself year on year, proves its aptitude for defining true style."