You'll never guess the number one brand in Australia for social media engagement.
Online fashion retailer Beginning Boutique has been given top honours for social media engagement, impact and responsiveness.
The three performance indicators are used by Engagement Labs, which provides an independent global benchmark for social scoring.
Engagement Labs provide an overall measure of performance and effectiveness on a given social media channel that is determined by a patented algorithm and benchmarked against a database of 50,000 verified brand accounts.
Beginning Boutique director Sarah Timmerman oversees all social media strategies and administrates all posts and responses on both Facebook and Instagram.
The etailer recently hit half a million followers on Facebook and 430,000 followers on Instagram.
"Having a 50/50 split of branded and non branded content is what I have found works best for BB.
"Our followers want to see amazing holiday destinations, delicious food and hot guys as well as our latest collection, current promotions and behind the scenes at BB."
Timmerman said the platform will invest more time and energy to other popular social media platforms including Youtube and Pinterest this year.