Australian womenswear retailer Katies has launched a new brand identity, including logo, colour palette and collateral nationally.
The changes were unveiled at the launch of its 'style hub' concept store at Westfield Fountain Gate, Victoria.
As part of the brand’s investment in re-establishing Katies’ positioning, the store has been fitted out with new digital and customer service extensions.
This includes digital catalogues, fit guides and look books; new point of sale and light box installations; personal styling sessions and; spacious fitting rooms complete with iPads, allowing customers to purchase on the spot – an Australian first to market.
Katies’ in-store personal styling services are complimentary and now offered Thursdays to Sundays.
A personal stylist is available to assist customers one-on-one with fits, looks and complete wardrobe solutions.
A social media competition to win a Katies wardrobe worth $500 has also launched to coincide with the opening.
Customers are encouraged to take a picture of their favourite look from the SS16 collection, or their favourite part of the style hub, and post on Instagram using the hashtag #katiesstylehub.
The competition will run for the duration of three weeks.
For more on Katies' transformation, keep an eye out for a profile in Ragtrader magazine.