Mambo’s recent collaboration with comic company Marvel forms part of a larger strategy to maintain relevance.
Speaking with Ragtrader, creative director Nathan Sheahan said while Mambo has a rich history that started in 1984, it is important he and the team continue to move forward and build awareness.
“Collaborations allow us to build ranges with brands that are in the zeitgeist and appeal to the moment we're in,” Sheahan said.
Speaking on the latest collaboration, Sheahan said it has been in the works since 2024.
“The main challenge when we decided to infuse these two icons was to make sure that we honoured each brand's respective characters and IP, but still create a range that was unique and original,” he said.
“To execute and solve this challenge, we maintained a clear line of communication between both brands to ensure that all parties were satisfied with the direction.
“We’ve always been big fans of Marvel, so we were stoked when they reached out to us for a potential collaboration. It’s been a great experience working closely with them on a range that both brands are proud of.”
Sheahan added that several people from the core Mambo team were hands-on in developing the collaboration.
“But there were plenty of others working behind the scenes, too, from our factory crews to the PR and marketing teams. Big shout-out to everyone who helped make it happen,” he said.
The Marvel x Mambo collaboration range is currently being sold exclusively at Big W, both online and in-store. Mambo has also relaunched kids wear back into Big W in late 2024, adding to its core ranges of men’s and women’s clothing and accessories.
Mambo also have its own dedicated online store.
“Mambo is constantly evolving as we continue to grow our presence at Big W and potentially beyond,” Sheahan said. “We’re especially proud of our kidswear range at Big W, giving a new generation the chance to enjoy a brand their parents already know and love.
“Looking ahead, we're exploring opportunities for events and activities in Melbourne and across the country, aiming to bring fun and engaging experiences to the public. Stay tuned, there’s more to come.”
Sheahan added that there are a few things under wraps at the brand, but noted that Mambo has made its social media breakthrough in 2024. The brand has over 290,000 followers on Facebook and around 27,000 on Instagram.
“Through this, we’re not just showing how to style our pieces; we’re sharing the story behind the brand, introducing fresh collections, and celebrating our creative roots and that classic Aussie vibe,” Sheahan said.
“It’s all about spreading good energy and helping people connect with Mambo in a way that feels fun, authentic, and Aussie from head to toe.”