Accent Group has unveiled the new House of Brands concept for lifestyle retailer Glue Store, at Chadstone and Highpoint shopping centres.
The new concept comes with an elevated bricks-and-mortar strategy and design concept, which features a bright colour palette, urban styling and three key 'worlds' corresponding to Glue's product assortment: Fashion Lifestyle (green), Sports Athleisure (orange) and Street Style (yellow).
Glue Store 'House of Brands' Chadstone
Accent Group GM of lifestyle Darren Todd said that while the concept is new, there are nods to the retailer's heritage within the store.
"The new Glue Store House Of Brands Concept stores at Chadstone and Highpoint are world class and the concept is ahead of anything else in Australian youth retail.
"The finished product and fixturing creates the perfect canvas for Glue Store to represent the best international and local brands, with many being exclusive within our category.
"Calling inspiration from our iconic 1999 orange Glue Store, hints of orange are added, from the ombre store front to plush carpets and VM fixtures throughout the new House of Brands concept," he said.
Glue Store 'House of Brands' Chadstone
The new Chadstone and Highpoint stores take the total bricks-and-mortar count for Glue Store to 21 across New South Wales, Queensland and Victoria.
The brand plans to open an additional 50 stores in the next two years with a target of 75 total stores by FY26.
Glue Store 'House of Brands' Chadstone
Accent Group CEO Daniel Agostinelli welcomed the launch of the new stores.
"This new concept redefines and sets a new benchmark for Australian youth retail.
"It also brings to life the ‘Omnichannel with focus’ strategy of Accent Group, where best in class retail design and customer experience is complimented with an accelerated digital offering," he said.
Glue Store 'House of Brands' Chadstone
The new Chadstone and Highpoint stores opened on November 4 and 5 respectively, with customers treated to a free morning coffee, live DJ’s in-store and gift with purchase offerings.
Glue Store distributes a portfolio of fashion and lifestyle brands including Nude Lucy, Thrills, Polo Ralph Lauren, P.E Nation, Carhartt WIP, Nike, Adidas and Tommy Hilfiger.
Glue Store 'House of Brands' Chadstone