Over the weekend, Country Road unveiled its first-ever boutique, on popular Melbourne shopping street, High St in Armadale.
The 100sqm space has been designed to create a luxury experience while evoking a strong connection to home.
The new store houses a curated edit of the Country Road Women’s apparel and accessories collection, and opened on October 30 offering customers double Spend & Earn Rewards on first purchases in store on opening weekend.
"Featuring 100sqm of retail space, the evolved store concept embraces a more intimate scale, making the experience more personal than ever before," Country Road said of the space.
"The materials used throughout the store are specially curated and used in new ways to create unique form, texture and luxury.
"A large rectangular slab of whitewashed oak creates an anchoring strength of form through the centre of the store that plays off the soft curves of the ceiling feature above.
"All of this sits on the sustainably rated grey ceramic floor tiles throughout the retail area.
"The store was designed to mimic the comfort of home/a loungeroom, utilising bespoke joinery all locally made in Melbourne," the business said.
