Accent Group's Hype DC has unveiled its Hype Girl campaign with nine Aussie women fronting the creative.
From fashion creatives to DJs and comedians, the campaign encompasses a range of women showcasing their favourite sneaker styles, Hype said in a statement.
"Introducing Hype Girl, a campaign celebrating women who embody Hype DC.
"This season, we handpicked nine inspiring Australian women to feature in our Hype Girl campaign.
"Each is an individual in their own right, but all share a common spirit that unites them – they all have a unique story, a strong sense of self and a genuine passion for sneakers.
"They aren’t afraid to embrace being different, while also lifting up and empowering the other women in their lives.
"This month we will celebrate each individual Hype Girl by sharing a written interview and their sneaker must-haves," Hype said.
In just 10 minutes of posting the introduction of Hype Girl, comedian Froomes (Lucinda Prince), the video has already clocked up 129 views.
The eight other women featured in the campaign are fashion content creators Tara Chandra and Nawal Sari, stylist and DJ Asia Carino, student and S.A.S.H promoter Wenuri de Silva, makeup artist Yen Hoang, creative Arianne Witt, model Danika and Hype DC's own team member Eloise Dannoun.
To date, the nine pieces of content featuring the Hype Girls has generated 1687 likes and 1933 views for Hype.