Hype DC has called on seven store team members to star in its new campaign.
The campaign, The Essentials, is a multi-brand campaign which focuses on 'essential', wardrobe-staple sneakers.
The campaign showcases sneakers in five curated edits - Relaxed/Casual, Outdoor Living, Streetwear, Smart Casual and Night Out.
Store team members Demi, Grant, Seb, Ahmed, Dylan, Carin and Sherene feature in the campaign and will amplify it across their social networks.
Speaking on the shoe she chose for the shoot, team member Demi said that the Veja V-10 sneakers are a staple in her wardrobe.
"Definitely a go-to shoe for any outfit.
"If I’m going on a night out, I will pick a pair of sneakers over heels any day.
"These shoes are versatile, so you can get away with pairing them with a dressy and chic piece," she said.
'The Essentials' will appear across Hype DC digital, retail and each of the talent’s social networks.