Hugo Boss has opened its latest store at Sydney International Airport.
The store features a refined interior concept which has been adopted by select stores in major global cities.
It spans 150 square meters stocks a selection of luxury BOSS menswear.
This includes ready-to-wear, shoes and accessories as well as BOSS Green, a high performance sportswear offering.
Throughout the store, matte and fabric surfaces contrast with high-gloss and mirrored materials.
Hugo Boss Australia MD Matthew Keighran said the store taps into an important retail trend.
"We are very excited to open our first directly run airport store in the market at Sydney International Airport's newly enhanced retail precinct.
"The travel retail channel is one of the most dynamic areas in the fashion business today and allows us to service our customers right to the very end of their journey...or perhaps right at the start."