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How does an iconic brand celebrate its 90th anniversary? Enlisting celebrities, of course.

Australian singer and songwriter, Jessica Mauboy, will take to the runway during Target's show at the Virgin Australia Melbourne Fashion Festival (VAMFF).

According to Target managing director, Stuart Machin, Mauboy will showcase three key womenswear looks on the runway, before closing the show with a live performance.

“At Target we are 90 years old this year and we’re proud to have Jessica Mauboy, a gorgeous iconic Australian to walk our runway.”

The singer has endorsed the brand's new collection.

“Fashion is something that I love, and to be able to combine my two loves of singing and fashion is going to be so much fun. I am loving the style and the great prices of the new Target Women’s fashion, and am looking forward to wearing it on the runway, and performing in it.”

The show will also feature the latest from Dannii Minogue for Target Petites and Giaan Rooney activewear.

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