Online retailer Showpo has announced the launch its latest curated content platform, Showpo Edit.
The launch was influenced by the growing interest in the brand's online content platforms, which has seen reach and engagement figures jump in the 12 months.
Showpo Edit will be developed, managed and edited by PR and content manager Kelly McCarren and is a blend of content across beauty, fashion, life, celeb and 'boy'.
The content will be categorised under the section 'stuff'.
Showpo CEO Jane Lu expressed her excitement for the launch, stating the new platform would create a complete shopping and entertainment experience for customers.
"Funny, shareable content is the easiest and most effective way of engaging our current audience and reaching new audiences.
"We've really amped up our content production over the past year and our growth and international expansion is a testament to the success of that.
"With an audience of over three million people around the world and a monthly reach of over 50 million, we want to not only be her 'go-to place to shop' but the place she goes for funny content, the latest celeb goss, easy tutorials and life advice."