Bayside Shopping Centre has raised $10,333 through an activation encouraging shoppers to contribute to a giant mural.
The activation, involving Frankston and Mornington Peninsula communities, was part of the centre's 'Peninsula Pledge'.
Working with local charity WAYSS, who assist with crisis housing and support services, Bayside provided shoppers with the opportunity to colour in a giant drawing of the Frankston foreshore.
The large line sketch was located in the ‘Fashion Mall’ from 11-24 April.
Frankston City Council Mayor, James Dooley, was the first to colour-in.
The drawing was produced by mindfulness artist, Georgia Perry, and inspired by the latest trend of adult colouring books.
As part of the ‘Peninsula Pledge’ campaign, shoppers were invited to colour in a section of the mural for a $2 donation to WAYSS.
Bayside Shopping Centre matched these donations when customers photographed the mural and uploaded it to social media.
Customers could also make a ‘Peninsula Pledge’ by signing up to Bayside’s VIP database.
In return for signing up, Bayside would donate $1 to WAYSS.
Bayside Shopping Centre marketing director Jessica Harney said the campaign was a success.
“We are so impressed with the generousity of the Frankston and greater Peninsula communities who supported this initiative. Bayside is committed to addressing key issues facing our community, and domestic violence is sadly something many local families have to face."