Maison de Sabré has credited its strategy of building out existing product families, rather than replacing them, with this contributing to a 45 per cent increase in average order value over the past 12 months.
The leather goods label, founded in 2017 by brothers Omar and Zane Sabré, said the approach gave customers new entry points into its best-selling lines and used personalisation to create additional purchase occasions around a core product. The business generates more than $100 million in annual revenue across 150 countries.
"Traditional luxury relies on replacement to maintain momentum: launch a silhouette, market it heavily, then move on to the next," co-founder and creative director Omar Sabré said.
"Our approach to newness is different. Each release is designed to add to what already exists: expanding a core silhouette, introducing new ways to style it and compounding value across the wider product system over time."
The latest extension is The Mini Palais, a compact version of the brand's flagship Palais silhouette, which will launch globally tomorrow, 12 months after the original.
The bag adds two dedicated "Charm Links" as attachment points for the brand's House Styling Pieces, a range of add-ons that includes interchangeable statement handles, charms, wristlets and modular attachments. It also features a dual-position magnetic flap that can show either a monochrome exterior or a contrasting colour panel.
"The Mini Palais is designed to evolve with the customer," Sabré said.
The brand said the same thinking extends to materials. Maison de Sabré works with ‘Gold-Rated’ European tanneries, and the Mini Palais is made from its DriTan calf leather, which is tanned using moisture already present in raw hides rather than added water.
According to the company, the process saved about one million litres of water over the past 12 months, reduced chemical inputs by 33 per cent and eliminated tanning sludge. Leather offcuts are redirected into smaller products such as charms, pullers and keybells, giving the business an 85 per cent material utilisation rate across its supply chain.
It is targeting 95 per cent, against what it cited as typical industry benchmarks of 60 to 75 per cent.
Maison de Sabré began with a single leather phone case and now produces handbags, travel goods, small leather goods and charms. It is stocked at Bloomingdale's, Nordstrom, Saks Fifth Avenue, FWRD, Revolve, Farfetch, Ounass and Le Bon Marché.