Australian premium swimwear brand Seafolly has announced a new partnership with eCommerce delivery company Tryzen as part of its plans for international growth.
The new deal will allow the brand to operate seamlessly across multiple regions and meet growing local consumer expectations while reducing overheads required to manage daily operations.
The decision comes as a result of further wholesale growth for Seafolly, which is now sold in 41 countries.
Seafolly IT director Nathan Alexander said eCommerce was vital for the brand's continued international expansion and that the recent partnership would facilitate further growth.
“eCommerce is central to our global expansion strategy and we sought a partner with a proven track record in building successful online capability with established apparel brands to deliver on our strong international growth aspirations.
"From early discussions with Tryzens and their clients, it was clear they had a thorough understanding of, and alignment with, the business goals of Seafolly, backed up by a positive, engaging and competent team to deliver on the vision.
"With Tryzens managing the implementation process, we can be confident of a high-quality outcome, leaving us to focus on what we do best: designing exceptional products and delivering a seamless customer experience.”
While the brand operates its own eCommerce site, it will now look to move on from its current platform, Magento 1, and shift its online operations to the Salesforce Commerce Cloud.
The new deal coincides with Tryzens’ own expansion into Australia this year, a move which has been motivated by a thriving eCommerce economy in Australia, with online sales expected to exceed $32 billion in the country by 2017.