International retailer Tommy Hilfiger has announced the launch of its new Westfield Parramatta store, marking the tenth full price store for the brand in Australia.
The 145sqm space is a reflection of the brand's global retail concept, with an interior that draws inspiration from the nautical lifestyle.
Furnishings are rendered in polished stainless steel, walnut wood, and high-gloss white wood, with accents in the brand’s signature red, white and blue colour palette.
To celebrate the launch Tommy Hilfiger is partnering with MTV for an in-store music event, held September 9.
MTV hosts Sam Taunton and Lisa Hamilton will appear in-store to host a live set from DJ Tigerlily, and the opportunity to meet and greet in-store with Instagram influencer Pia Muehlenbeck.
The store will stock the latest spring 2017 collections, including men's and women's sportswear and accessories.
The store officially opens August 31.