Youth retailer Glue Store has partnered with community group Youth Off The Streets to launch its 'Ten 4 Ten' campaign to support young people in need across Australia.
The campaign will allow customers to drop off their jeans into any Glue store to donate to the charity and receive $10 off their next jeans purchase, whilst in store.
The group also announced that customers who donate the $10 saved will have their donation matched by Glue Store.
Next Athleisure executive chairman Hilton Seskin said the company saw youth as the heart of its business and wanted to support their core customers by giving back to that community.
“Youth are the core of our business and our 2018 mission is about giving back through Youth Off The Streets.
“The group is a non-denominational community organisation supporting disadvantaged young people as they work to turn their lives around.
“Giving back is always in style, and through our stores, we are able to further promote this message via our Ten 4 Ten campaign, encouraging customers around the country to donate to those in need.”