Australian consumers rank third in the world when it comes to making purchases influenced by digital channels.
Deloitte's Global Powers of Retailing 2016 has unearthed key findings about the way Australians shop and it could be a major wake up call to local retailers.
The report highlights that in Australia, digital influences 40% of retail bricks-and-mortar store visits.
In addition 65% of shoppers are using digital devices before shopping and 31% use them while shopping.
It's estimated that using digital devices to research, find and compare products boosts conversion to sales by 25%.
Australia falls just behind the US (49%) and Canada (41%) in terms of digitally influenced purchases.
However it beats Germany (30%) and the UK (27%) by miles.
Globally, apparel and accessories retailers were the fastest-growing and most profitable product sector in 2013 and 2014.
Deloitte details that composite retail revenue growth increased 6.7% while net profit margins hit 8.1%.