The Accent Group's re-brand and new digital strategy has paid off, with its FY18 report showing a 130% increase in digital sales for last financial year.
The group earned a record EBITDA of $90.8 million for the 52 weeks ending on July 1, a 16% increase from last year.
Accent Group chief executive Daniel Agostinelli said Accent has made good progress with its growth plans, including the launch of its Melbourne-based digital hub in March.
“In the face of challenging consumer environment and increasing competition from international entrants, our strategy of delivering a best in class customer experience has delivered strong results.
"We have been planning and investing in our digital strategy for several years and believe we have the platforms to take our businesses to the next level of growth and continue to outperform others in our sector in both Australia and New Zealand."
The increase in digital sales is largely due to four new e-commerce sites for Timberland, Dr. Martens, Platypus New Zealand and Skechers New Zealand, as well as the launch of click-and-collect and click-and-dispatch options in Platypus and Hype, and the launch of Afterpay in-store.
The last financial year has seen the group appoint a new CFO, complete the acquisition of Hype DC and re-brand itself from RCG Corporation to The Accent Group.
Total sales for the group, including The Athlete’s Foot (TAF) franchise sales, reached $861 million this year, while company-owned sales reached $676 million, an increase of 9.3% since 2017.