Accent Group is in the process of rolling out same-day delivery to consumers.
The footwear powerhouse, owner of Hype DC and The Athlete's Foot, kicked off same-day delivery from 12 Platypus stores from 23 July.
It will look to extend the offering to all of its 350 branded stores over the next two months.
For $14, customers can choose the delivery option, with stock dispatched directly from stores.
While the Group is aiming to see 5% of shoppers choose this option within the next 12 months, it already clocked a 3% uptake at launch.
Speaking at Ragtrader Live, Accent Group chief digital officer Mark Teperson revealed the company is in the midst of an omnichannel revolution.
For more on this, pick up Ragtrader's September edition.