Australian swim and resort brand, Jewels + Grace has partnered with UK department store House of Fraser.
The brand's latest collection Brand New World will be stocked in store after launching at Mercedes-Benz Fashion Week Australia (MBFWA) last year.
Jewels + Grace could be expanding its reach further this year.
The brand will be shown to buyers in London in August this year, showcasing their latest line, Redefined Horizons, in a bid to partner with other stockists in the UK, Europe and the US.
Jewels + Grace has a strong focus on using high quality fabrics such as Italian lycra in its designers, which creative director Juliet Bakos believes makes all the difference in landing the deal.
“Given the brand’s distinguished lines and classic details, we have always believed our label would have European appeal. To now have this opportunity to be stocked in House of Fraser, one of the UK’s oldest and highly respected department stores, our expectations have been realised. We are very excited for the brand’s future prospects.”
House of Fraser has been in operation for around 150 years, stocking a range of international brands.
Redefined Horizons will be unveiled this week at MBFWA.