Playboy, Inc. – the parent company of Australian-born lingerie retailer Honey Birdette – has appointed Natalia Premovic to its board of directors.
Premovic joins the board as an independent director, restoring it as a majority of independent directors and filling a vacant seat that was created when the board was expanded from five to seven directors in February 2025.
Premovic has over 15 years of retail, marketing and branding expertise, with a proven record of growing consumer products, licensing, e-commerce and publishing businesses.
She is currently was most recently the head of consumer products and global e-commerce at Netflix, covering the United States, Canada, Australia and New Zealand. For more than five years in the role, Playboy reported that she built and led Netflix’s global consumer products division in various capacities, overseeing brand strategy, licensing, retail, marketing, e-commerce, publishing, and operations.
Before that, she held multiple executive leadership roles at The Walt Disney Company and its affiliates, where she led e-commerce and digital content strategy, brand building and product marketing.
“Natalia has been a successful business leader at multiple publicly traded, global, entertainment and media companies, and she will bring that valuable experience to the board, as Playboy continues to pursue a digital-focused, asset-light business model,” Playboy CEO Ben Kohn said.
“I’m excited for Natalia to join our board and share her expertise to help guide Playboy’s licensing and brand strategies.”
Playboy is set to release its next quarterly trading update on August 12.