Australian luxury lingerie retailer Honey Birdette has appointed strategic retail and leisure design consultancy, 20.20, to help drive its brand forward.
The project will see 20.20 implement a new look and feel for an Australian Flagship store, in preparation for further expansion into the UK and beyond.
Commenting on the partnership, 20.20 client services director Lorraine Tovey said Honey Birdette had high ambitions to expand further internationally.
"The immediate focus was to create a new look and feel that we are proud to say has now been launched in Parramatta, Sydney.
“We have worked closely with the Honey Birdette team to ensure that shopper behaviours are understood and reflected
in the store design, whilst retaining the integrity of the brand.”
“We have added theatre to the customer shopping journey and introduced new product displays that offer a more
intimate feel and interactivity.
“The Black, Red and Gold colour schemes reflect the class and exclusivity of the Honey Birdette brand, whilst the introduction of more subtle materials like dark gloss wall tiles and heavy pistachio velvet curtains in the fitting rooms,
bring a warmth and richness that will appeal to the international shopper.”
20.20 has drawn upon experience from its large retail portfolio, including work alongside Liberty and Ann Summers.