Melbourne streetwear label and social enterprise HoMie is opening a new store in Melbourne CBD.
Located at the Emporium Melbourne, the new store marks the brand’s second, adding to its Fitzroy space.
HoMie was founded 10 years ago by Marcus Crook and Nick Pearce, beginning as a Facebook page, with a mission to support young people affected by homelessness or hardship. Five years in, the brand opened a flagship space in Fitzroy.
Today, the brand reported it has supported more than 3,900 young people in its lifetime, with the new CBD store set to provide more paid employment opportunities for young people.
“This is a full circle moment for us,” HoMie CEO Steph Say said. “Our very first pop-up store was in the CBD almost a decade ago, so to now open a permanent store in the city is incredibly special.
“This central, accessible location gives us the chance to grow our programs, connect with the community, and further show that fashion really can create social change.”
More than 30 businesses, funders and partners have donated their time, resources and expertise to help launch the new store.
Key collaborators include Vicinity Centres, Renascent, Six Degrees Architects and Yeah Good, with further support from other foundations, tradies and organisations across Melbourne and beyond.
The new store spans 180 square metres across two combined shopfronts. Fit-outs include recycled materials salvaged from previous tenants, including timber batons, perforated metal, mirrors, lighting and flooring.
According to HoMie, the space is inspired by its upcycled Reborn collection, and will be home to Retail Ready – HoMie’s latest social impact initiative co-designed with young people. The 10-week paid employment program supports up to 48 participants annually with Award-wage employment skills training and wraparound support in a safe, purpose-built environment.
Opening in late October 2025, the store will sell HoMie’s full streetwear collection. Every purchase contributes directly, with 100% of profits going towards HoMie’s mission to support young people affected by homelessness or hardship.