Performance footwear and apparel brand Hoka is set to open a new flagship store on Pitt Street, Sydney, on Saturday June 27.
Located at Mid City in the Pitt Street Mall, the flagship store will stock Hoka's footwear and apparel ranges and will run community programming aimed at runners, including guided runs, educational sessions, marathon training support and in-store workshops.
The opening will spotlight the Speedgoat 7 alongside the new-season Clifton 11. The store's fit-out draws on trail running references, incorporating tactile finishes and nature-inspired textures.
The store will also house Hoka Lab powered by The Running Room, which the brand describes as the first concept of its kind in an Australian Hoka store, developed to cover performance running, recovery and education.
Hoka AU/NZ general manager Matthew Adams said the flagship would bring the brand closer to its community.
"We're incredibly excited to continue strengthening Hoka's presence across Australia and with this launch of our new flagship store," Adams said.
"This space brings the brand closer to our community and allows more people to experience Hoka's innovative approach to performance and design firsthand."
Hoka will follow the opening with run club partnerships and other activations during launch week, ahead of a media and community event in July bringing together athletes, creators, run clubs and industry partners.
The store adds to 12 Hoka retail stores across Australia, including both full-price stores and outlets.