Mossimo head of design and sales Simone Coates and Mossimo business development manager Prue Slocombe discuss the partnership with Target and what's coming up for the collection.
How did the partnership with Target come about?
A long-standing relationship between Brand Collective and Target exists.
This had been considered for some time however we felt the time was right and the direction that Target are moving in aligns perfectly with Mossimo and our customer base.
What factors did you have to consider when creating this collection for Target?
Initiating the coming together of these two giants of the industry, we felt it was important to maintain the high level of quality in the product we were delivering.
We had to work with extremely experienced factories and pay close attention to the detail of the product we were designing.
Our attention to detail is something we believe the customer will be surprised and delighted about.
How long is the partnership scheduled to go for?
A minimum of three years however we hope to see Mossimo in Target stores for many years to come.
What are the benchmarks of success in the partnership?
Hitting sales targets, growing product offer, category expansion, increasing foot traffic through brand awareness at our new home in Target.
How often will the range be refreshed?
We will launch new ranges with Target each season, four times a year. Our Q2 range is set to launch in-store in October.
What is in the pipeline for the collection?
With our roots firmly planted in the beach and street culture of LA back in the late 80’s and early nighties we’re going to take you back in time.
Think big logos, pop colours, parachute track pants and bum bags.
And so the journey begins, an exciting partnership with Target! We’re excited, hope you guys are pumped too.