Australian fashion label Henne has launched a loyalty program and an in-store complimentary embroidery service to mark its fourth birthday.
Called ‘The Collector’, Henne’s new loyalty program covers four tiers, with tier one offering a birthday reward, free shipping dates, an annual brand collaboration offer and spend & save deals.
The other tiers offer monthly digital stories, early sale access, an annual gift with purchase, exclusive offer days, product offerings and invitations to events.
In addition to The Collector launch, Henne has also introduced a complimentary personalised embroidery service, available in-store. Customers purchasing selected garments can embroider their initials on them.
“We are humbled and grateful to our loyal customers who have been a vital part of our journey over the last four years,” Henne founder Nadia Bartel said. “The launch of 'The Collector' and our personalised embroidery are our way of expressing our heartfelt thanks and appreciation to each and every one of our valued customers."
Alongside the two initiatives, Henne will release a third drop of its Reverie Collection on July 26.
The collection includes jumpers, blazers, midi and mini skirts, and pants, in colourways that range from light to dark blue. The collection is available in-store and online via Henne’s owned website.