Australian activewear label Svvet is bucking the athleisure trend.
The new label has produced a collection of workout gear aimed at performance and comfort.
Founder Diana Valia Chen said the idea was born out of frustration with uncomfortable exercise apparel.
Featuring a patented design, Svvet’s tights feature a high-cut waist without a middle seam.
“The middle seam in workout tights has always baffled me – it’s completely uncomfortable and obviously wasn’t designed with exercise in mind.
"Svvet tights are more like sports knickers with legs – we’ve gotten rid of that middle seam altogether.
"The butt area is also double layered and won’t go see through, so women can have the confidence to go commando if they wish."
The items feature minimal breanding and simple colours.
Svvet tights are available in black and come in a range of lengths; full length (RRP $89), 7/8 (RRP $85), 3/4 (RRP $79) and short (RRP $69).
Svvet tops are available in red or grey, and are available in tank top, sleeveless V, or short-sleeved top (RRP $65).