Luxury retailer Harrolds has welcomed cult menswear label Fear of God to its brand stable.
It will land in Australia with its fourth collection featuring a range of ready-to-wear pieces and footwear.
The US brand was launched in 2013 by Jerry Lorenzo and has since gained major traction on social media with a celebrity following including Justin Bieber.
Fear of God was enlisted to design Bieber's wardrobe and merchandise during the singer's recent 'Purpose' tour.
Harrolds' currently operates four stores across Sydney and Melbourne, housing a range of local and international designers including Tom Ford, Kenzo and Givenchy.