Australian luxury retailer Harrolds has just opened its new flagship boutique in Sydney CBD, coming one year after the brand was saved from administration.
The new flagship boutique in Westfield Sydney is a larger destination compared to the original, and will house dedicated shop-in-shop concepts for its key brand partners such as Brioni, Thom Browne, Stefano Ricci and Lardini.
The floorplan is organised around three spaces: ‘Modern Luxury’, ‘Classic Luxury’ and a ‘Living Room’ lounge. Natural Italian marble runs throughout the boutique.
A hospitality bar is also housed in the boutique, offering guests complimentary Italian coffee, champagne, wine and other curated beverages.
Harrolds managing director Arasch Enayat said the vision was never simply to build another luxury store. “We wanted to create a destination that reflects the very best of international luxury retail while remaining distinctly Harrolds,” he said.
“Every detail, from the Italian marble and bespoke interiors to our hospitality offering, has been designed to deliver an experience that cannot be replicated online. Luxury today is about emotion, service and relationships, and this new flagship represents the future of Harrolds.”
Eneyat has been with the brand since 2010 as a store manager, and rejoined as one of three managing directors under the new ownership, which also includes Gino Pagano and Zia Khorram. Pagano is a former state manager at Harrolds, holding that role since 2006.
Under the new ownership, the retailer shifted its focus solely to luxury menswear, curating international brands for its collections.
The flagship reinforces Harrolds' position as Australia's leading curator of international luxury menswear, with one of the country's largest collections of exclusive designer brands, many available only through Harrolds, alongside highly personalised styling and service.
“Our relationships with the world's finest luxury houses are built on decades of trust, and this flagship is the clearest expression yet of that partnership,” Khorram said.
“Bringing brands like Brioni, Thom Browne, Stefano Ricci and Lardini together under one roof, each with the space to express its own identity, is something no other retailer in Australia can offer.
“This is a store built on genuine collaboration with the brands themselves.”
Store ranges will cover tailored formalwear and contemporary luxury pieces, as well as handcrafted footwear, accessories and exclusive capsule collections.
The new store also introduces dedicated environments for fragrance and lifestyle collections, along with private fitting suites designed for clients seeking a fully bespoke experience.
Pagano said every decision in this new store – “from the flow between spaces to the smallest detail of service” – has been made with the client in mind.
“We wanted a place where our clients feel genuinely looked after, not just served,” Pagano said.
“That is what will set this flagship apart, and it's the standard we intend to bring to every Harrolds experience going forward.”
The Harrolds business was founded by John and Mary Poulakis in 1985.