Australian luxury department store Harrolds has announced the relaunch of its private label, known for its suiting.
The relaunch has been designed to target a broader market with a new entry price point of $1,295 for a suit, drawing in young professionals.
Harrolds Private Label will also offer a new made-to-measure programme with full canvased suits.
A team of in-store consultants will work closely with customers to offer a full tailoring service, with suits crafted to their exact specifications.
Harrolds managing director Ross Poulakis said the strong and continued performance of the label allowed for an opportunity to realign itself with a younger demographic.
“Harrolds’ tailoring business has gone from strength to strength which has inspired this new development.
"Harrolds Private Label’s new relaunch is unique in its positioning, it offers the finest Italian tailoring at an appealing price point thus attracting a new demographic of younger customers - they can now get access to a Harrolds Private Label suit that reflects their ambition."
The relaunch has also been timed with the release of Harrolds' new formal shoe brand, Magnanni, launching in all stores autumn winter 2017.