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The US-based parent company of Australian innerwear label Bonds has reported flat sales growth in Australia in the second quarter of 2025.

This comes as the group’s international sales slipped 3 per cent, which included a US$7 million headwind from unfavourable foreign exchange rates.

By region, HanesBrands reported that constant currency net sales increased in the Americas, were consistent with the prior year in Australia, and decreased in Asia.

The group’s international sales hit US$225.9 million in the last quarter, with half-year sales at US$421.4 million.

This comes amid a 0.6 per cent sales slip in the United States, the group’s biggest market revenue-wise, hitting US$735.4 million, with half-year sales down 1 per cent to US$1.27 billion. 

Despite these slips, the group’s overall net sales lifted by 1.8 per cent, driven by a 4,169 per cent lift in ‘other net sales’, which hit US$29.88 million. The company did not note where these other net sales come from.

The group’s overall gross profit increased 38 per cent to US$412 million, and gross margin increased 1,100 basis points to 41.6 per cent as compared to the prior year.

Gross profit in HanesBrands’ international markets slipped 19.8 per cent to US$24.2 million.

“For the third consecutive quarter, we delivered revenue, profit and earnings per share growth that exceeded our expectations as we continue to see the benefits of our growth strategy and prior transformation initiatives,” HanesBrands CEO Steve Bratspies said. 

“With our strong performance to date and our visibility to cost savings and input costs, we raised our full-year outlook, which continues to reflect our expected impact from U.S. tariffs. 

“Our strategy is delivering consistent results, and we’re confident it positions us for continued long-term success. We have multiple avenues to drive increased shareholder returns over the next several years through consistent sales growth, additional margin expansion, and continued debt reduction.”

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